FLOORPLANS AS A COMMERCIAL TOOL
Traditionally, floorplans, or store-layouts, are driven by technical and operational departments, leaving the commercial aspects and the consumer almost as an afterthought.
Not any longer!
Retail Floor Planner provides the missing link between architects, formula managers and category managers, bringing technical constraints, operational objectives, chain image, overall commercial strategy and category-level strategies together in a single place. Allowing you to proactively manage all of these in the ultimate come-together of Category Management and operations.
COMMERCIAL AND OPERATIONAL EFFICIENCY
By combining all of these elements of remodeling an existing or opening a new store in one central point, you can:
LINK WITH OTHER SYSTEMS AND PROCESSES
Retail Floor Planner offers flexible possibilities to add additional data to your planograms with the ability to import data from an Excel spreadsheet. This data can come from your internal IT-systems (e.g. ERP or financial), a market research company, or a combination of all of those.
- Improve financial results by allocating the right location and space to all categories
- Reduce down-time during a store-remodeling, or open a new store quicker
- Increase efficiencies in planning, ordering and processing the required fixturing materials
- Ensure your chain image is consistently reflected in the layout of your stores
- Offer consumers a better shopping experience through a logical store-layout and category adjacencies
Last, but not least, it is also possible to store planograms in a relational database when an even closer integration with your internal systems and processes is required. See the Retail Merchandising Center brochure for more details.
SIMULATE REALITY FOR BETTER RESULTS
Retail Floor Planner allows you to replicate reality in a simple and quick way. Physical constraints like walls and pillars are quickly defined. Next follow the merchandisable areas like wall bays, gondolas, freezers, etc. Optionally you can use a technical drawing from an application such as an AutoCAD as the background.
Next you’ll be placing all categories in their locations, assigning them the space they need, and is available in the aisles.
MAKE INFORMED DECISIONS
The visual floorplan will already provide insights in the share of space per category, merchandise group or department. These shares can then be compared with general market shares or reference stores, and differences be used as the basis for commercial discussions and proposals. In addition detailed reports can be generated on required fixturing components so that an efficient costing and ordering process can be executed, avoiding delays due to missing equipment, or waste due to unnecessary inventory of shelves, pegs, etc.
When financial performance data is available, Retail Floor Planner can support the development of a fact-based proposal through powerful, yet easy-to-use what-if simulations:
This way it’s possible to maximize the return on your valuable floor space, while at the same time increasing the satisfaction of the consumers shopping in your store.
- Insights can be gained quickly by comparing actual results like sales or profits versus budget or e.g. last year
- Unit sales data can be used to identify hot and cold spots in the store, informing you where staff should focus on sufficient shelf inventory, and where things like layout and signage have to be reviewed
- Measures like Sales or Profit per linear/areal space can be used to reconsider space allocation to categories